British influencer Joe Baggs has been announced as the first ever male brand ambassador for UK based fashion retailer PrettyLittleThing.

Baggs commented 'OVER THE MOON to be announced as PrettyLittleThing's first ever male brand ambassador! I cannot wait for you guys to see the pure chaos unfold and show you what we’ve been cooking up. This one's for the girls, the gays and EVERYBODY in between! Fashion isn't restricted to genders, shapes or sizes - It's about feeling iconic'.